đ Performance Marketing Lead (GTM)
- Growth
- Full-time
- US
- Remote
- 70K USD a year
Posted on June 26, 2024
đ About Heartbeat
Heartbeat (heartbeat.chat) is a plug-and-play online community builder. Think âShopify for online communitiesâ. Weâre building a world where anyone can find their tribe & be their true selves on the internet.
Heartbeat allows creators, coaches, & online experts to build a thriving community business â with discussions, courses, payments, events, documents, workflows, matchmaking, and directories â all on their own website.
Weâre the core platform powering these businesses all across the globe.
We launched Heartbeat 2 years ago and used that time to...
build a beautiful, feature-rich product across web, desktop, iOS, and Android
bring on +5,000 customers who are creating engaging, inclusive, and meaningful communities
raised funding from a world-class team of builders, advisors, & investors with experience crafting billion-dollar products
Weâre a cozy team of 6, fully remote, and looking for the next Hearchitect to join our team đ
â What you'll do...
Evangelize Our Customer Community: Manage our community of +2,500 customers, organizing 3-4 live zoom events/month to generate leads, and optimize our affiliate program (+1K affiliates).
Channel Selection & Optimization: Identify distribution channels and choose where to double-down through rapid experimentation & testing. Today, most growth comes from our customer community, affiliates/referrals, paid search, email marketing (+15K), and product-driven WOM.
Campaign Strategy Execution: Use your budget to choose & define experiments with clear success metrics across several different distribution channels including SEO, live virtual events, content marketing (social + email), and affiliate marketing, and continuously optimize for better performance.
Data Analysis and Performance Tracking: Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Based on data analysis, make adjustments to campaigns to improve performance.
Manage Agency Relationships: Work with a roster of specialized marketing agencies (with several that you will hire yourself) to manage the levers that contribute to Heartbeatâs growth.
Market Research and Competitive Analysis: Stay updated on community industry trends, conduct market research, and analyze competitors to find new opportunities and stay ahead of the curve.
đ You'll enjoy this role if you...
Are really, really competitive
Thrive working in an autonomous environment
Love working with a high-performing team of domain experts
Want to have a strong influence on the direction of the product & the company
Are naturally curious and enjoy learning & experimenting with new technologies
đ¤ Things we've worked on recently...
Hiring a TikTok creator & helping define content strategy with them
Becoming the Platinum sponsor for a podcast & working to co-market their episodes and find new guests
Building a 6-month email nurture sequence for leads that didnât convert
A/B test sign-up form designs to increase completions by ~30%
Designing a weekly âgroup orientation sessionâ for new Hearties, run by one of our founders
đ What we're looking for...
Experience with automation tools like Zapier, Make, Airtable, Notion
Experience with growth tools like Mailerlite, Webflow, Google Analytics, Hubspot (CRM + Workflows)
3-5 yrs experience in a revenue-driving role (growth, sales, marketing, etc.)
Experience running & managing multiple growth experiments at once
Strong analytical skills with the ability to interpret data and provide actionable insights
Outstanding communication skills to run customer calls/events
Bias towards actions â you fix the problems around you of your own volition
âď¸ Bonus points if you...
Have built or led a community before (online groups, college orgs, local soccer club, etc.)
Have previously founded a startup or agency (we LOVE working with founders!)
Have scaled GTM operations in a seed or series A startup
⨠Our Culture
Heartbeat isnât for everyone and thatâs okay!
We need people who are obsessed with building a more intentional and inclusive internet. Hereâs what we believe in:
Dedication to Craft. Each of us is on a continual quest to improve what we do and become world-class operators within our domain. While we start at different points, this focus on continual learning and continuous improvement brings us together.
Constantly Curious. Every member of our team is marked by an insatiable curiosity about the world around them. We aim to constantly learn & experience more to better shape our own worldview.
Deeply Empathetic. We listen, understand, and grow from the struggles of others in a different place than we are. We recognize this shared empathy makes us stronger & more impactful in the long run.
Have fun with it. What's the point of all this work if you aren't actually having actually fun? Work is a massive chunk of our lives and at Heartbeat, we believe there's no reason we can't enjoy the work we're doing with a fun group of people all striving to be experts in their own practice.
đ Benefits
Health & dental plans
Unlimited vacation & PTO
Home-office stipend
A generous equity package
Remote restrictions
- Workday must overlap by at least 4 hours with New York, NY, USA
- Must be a resident of United States