💖 About Heartbeat

Heartbeat (heartbeat.chat) is a plug-and-play online community builder. Think “Shopify for online communities”. We’re building a world where anyone can find their tribe & be their true selves on the internet.

Heartbeat allows creators, coaches, & online experts to build a thriving community business — with discussions, courses, payments, events, documents, workflows, matchmaking, and directories — all on their own website.

We’re the core platform powering these businesses all across the globe.

We launched Heartbeat 2 years ago and used that time to...

• build a beautiful, feature-rich product across web, desktop, iOS, and Android

• bring on +5,000 customers who are creating engaging, inclusive, and meaningful communities

• raised funding from a world-class team of builders, advisors, & investors with experience crafting billion-dollar products

We’re a cozy team of 6, fully remote, and looking for the next Hearchitect to join our team 💕

✅ What you'll do...

• Evangelize Our Customer Community: Manage our community of +2,500 customers, organizing 3-4 live zoom events/month to generate leads, and optimize our affiliate program (+1K affiliates).

• Channel Selection & Optimization: Identify distribution channels and choose where to double-down through rapid experimentation & testing. Today, most growth comes from our customer community, affiliates/referrals, paid search, email marketing (+15K), and product-driven WOM.

• Campaign Strategy Execution: Use your budget to choose & define experiments with clear success metrics across several different distribution channels including SEO, live virtual events, content marketing (social + email), and affiliate marketing, and continuously optimize for better performance.

• Data Analysis and Performance Tracking: Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Based on data analysis, make adjustments to campaigns to improve performance.

• Manage Agency Relationships: Work with a roster of specialized marketing agencies (with several that you will hire yourself) to manage the levers that contribute to Heartbeat’s growth.

• Market Research and Competitive Analysis: Stay updated on community industry trends, conduct market research, and analyze competitors to find new opportunities and stay ahead of the curve.

😍 You'll enjoy this role if you...

• Are really, really competitive

• Thrive working in an autonomous environment

• Love working with a high-performing team of domain experts

• Want to have a strong influence on the direction of the product & the company

• Are naturally curious and enjoy learning & experimenting with new technologies

🤔 Things we've worked on recently...

• Hiring a TikTok creator & helping define content strategy with them

• Becoming the Platinum sponsor for a podcast & working to co-market their episodes and find new guests

• Building a 6-month email nurture sequence for leads that didn’t convert

• A/B test sign-up form designs to increase completions by ~30%

• Designing a weekly “group orientation session” for new Hearties, run by one of our founders

🔍 What we're looking for...

• Experience with automation tools like Zapier, Make, Airtable, Notion

• Experience with growth tools like Mailerlite, Webflow, Google Analytics, Hubspot (CRM + Workflows)

• 3-5 yrs experience in a revenue-driving role (growth, sales, marketing, etc.)

• Experience running & managing multiple growth experiments at once

• Strong analytical skills with the ability to interpret data and provide actionable insights

• Outstanding communication skills to run customer calls/events

• Bias towards actions — you fix the problems around you of your own volition

⭐️ Bonus points if you...

• Have built or led a community before (online groups, college orgs, local soccer club, etc.)

• Have previously founded a startup or agency (we LOVE working with founders!)

• Have scaled GTM operations in a seed or series A startup

✨ Our Culture

Heartbeat isn’t for everyone and that’s okay!

We need people who are obsessed with building a more intentional and inclusive internet. Here’s what we believe in:

• Dedication to Craft. Each of us is on a continual quest to improve what we do and become world-class operators within our domain. While we start at different points, this focus on continual learning and continuous improvement brings us together.

• Constantly Curious. Every member of our team is marked by an insatiable curiosity about the world around them. We aim to constantly learn & experience more to better shape our own worldview.

• Deeply Empathetic. We listen, understand, and grow from the struggles of others in a different place than we are. We recognize this shared empathy makes us stronger & more impactful in the long run.

• Have fun with it. What's the point of all this work if you aren't actually having actually fun? Work is a massive chunk of our lives and at Heartbeat, we believe there's no reason we can't enjoy the work we're doing with a fun group of people all striving to be experts in their own practice.

🎁 Benefits

• Health & dental plans

• Unlimited vacation & PTO

• Home-office stipend

• A generous equity package